Unveiling Cupra Ateca

Interactive kinetic wall

In partnership with BlackBoard Berlin and Leva, we designed an interactive kinetic wall inspired by the Cupra logo, brought to life by 139 motors that created both beautiful moving patterns and personal “portholes” – which opened right in front of passersby, allowing them to interact with the Cupra booth at Geneva’s 88th Motor Show and to catch a glimpse of the brand’s new hero model, the Ateca.

Enel Formula E

Strategy, communication and brand activations

Defining Enel’s brand positioning within the partnership, we created a specific implementation of their corporate identity for all activities in the world of Formula E, producing a wide range of communication tools that stemmed from that common ground but varied greatly in terms of media, target audiences and communication requirements.

Audi Digital Points

Real-time LED infographics

In winter 2017, we brought our interaction design and data visualization skills to iconic skiing resort Cortina d’Ampezzo. Teaming up with Point Architects, we designed and developed a custom system to collect data and generate real-time infographics to bring awareness about noise pollution, sustainable energy, driving safety and other aspects final client AUDI wished to highlight. The six installations are designed to stay in Cortina for four years, until the 2021 World Ski Championship, gradually building their database and showcasing insights, trends and comparisons over time.

See the lights and infographics in action in our video about the project and check out our dedicated Flickr set.

Robo&Bobo educational workshops

Research and design for social innovation

Robo&Bobo is a project we developed with associations Plug and Dear to bring STEM education and maker culture to hospitalized teens and preteens, thanks to funding from Fondazione Vodafone’s 2016 Digital for Social program. As part of the original brainstorming team, we researched and designed activities that would fit the specific target and context, and evaluated workshops throughout the first year, documenting lessons learned and adjusting our approach where needed.

To learn more about the workshops and the project’s first edition, you can download a report with insights about the research and design process from this page.

Il futuro è:

Communication format with video interviews and custom website

To mark their 50th anniversary, Fondazione Agnelli wanted to look ahead: what will the future look like, another 50 years from now? We developed the concept and designed the project’s visual identity and format, producing a series of short interviews with experts in the widest range of fields possible. We then divided the videos into clips that can be threaded together along themes and across subjects, on a custom website where you can explore 50 different points of view on the future – following your interests, curiosity and a bit of serendipity.

Watch the project’s trailer and visit the full website at ilfuturoè.it.

DSI4EU data visualization

interactive dataviz to explore a growing network

We created for the Nesta foundation a sleek, interactive online tool that invites users to explore the DSI4EU network: hundreds of organizations applying digital technologies to tackle today’s social issues across Europe. Discover how digital social innovation projects are distributed and clustered, what fields they focus on, and how they connect into a range of big and small networks – all with real-time data – then share “your view” of digital social innovation with the world.

Go to the interactive dataviz or get some context in Nesta’s post about its launch.

2016 Mozfest - Interactive installations

concept, design and development

Five accessible, playful and slightly surreal experiences: we used a mix of physical and digital interfaces to expose the inner workings of the web and provide memorable insight over the five issues that motivate Mozilla’s work every day – online privacy, web literacy, digital inclusion, open innovation and decentralization.

See our project video or flickr set to view more.

Codemoji

from concept to full web app implementation

We ideated and developed a fun and educational online experience for the Mozilla Foundation, as part of their 2016 campaign to raise awareness about the importance of encryption. Codemoji uses emoji to scramble messages, so you can share 😛 👽 🍉👑👑🌵 to say “U R cool”.

Try it!

#Egizio2015

cross-media campaign

In the six months leading to the opening of Turin’s New Egyptian Museum, we built a huge working hourglass, a robotic archaeologist, and a website with a live-streaming interactive experience, inviting everyone to join the rediscovery of one of the most important museums in the world.

Here is our website documenting the whole campaign.

Growing Smart Energy

pavilion at Expo 2015

We designed and created the visitor experience for Enel’s pavilion at Expo 2015. We wrote and illustrated, storyboarded and animated, coded an app and a real-time data visualization, built a spectacular kinetic machine, and wrapped everything in an immersive, dynamic light installation. All to make cutting-edge smart grid technologies easy to understand and exciting for visitors.

Enjoy more photos of the pavilion on Flickr.

Arduino and Genuino

brand identity and creative direction

When we created Arduino’s visual identity in 2010, we pioneered brand communication in DIY electronics. Since then, we have helped Arduino define its presence amid growth and change, and took care of refreshing the brand and designing a coherent look and feel for its sister brand, Genuino.

There is a nice post on Arduino’s blog about our work.

Maker Faire European Edition

creative direction

We are proud to have played a strategic role in launching Europe’s major maker event, as communication consultants for the first two editions of the Maker Faire held in Rome in 2013 and 2014. We designed the fair’s branding and communication campaign with above-the-line, below-the-line, signage, and merchandising implementations.

The Modern Nose

product design, branding and packaging

The Modern Nose is a wine aroma kit that helps sommeliers and wine enthusiasts learn to recognize different flavors and aromas in wine. We designed both product and packaging, and created an all-around communication system including brand and visual identity: high quality, polished and beautiful, with a hint of fun.