Up to six people could interact and open portholes in the wall at the same time, which invited visitors to interact and collaborate to unveil the new car. A custom algorithm ensured the diameter of each porthole was inversely proportional to the number of people interacting, granting each person his or her own personal distinct opening.
When no one was interacting with the wall or when more than six people were present, the wall reverted to a set of pre-programmed choreographies designed to fully show its expressive potential, in sync with the content showcased on the adjacent video wall. From smooth ripple effects to strictly geometrical patterns, the wall brought the booth to life and became one of the most-talked-about attractions of the Motor Show.
Following our usual iterative process, we considered 3 possible mechanical solutions with our technical partner Leva. With a series of incremental iterations that allowed us to evaluate and test every design idea with them, they designed a double lever combination that meet the project’s requirements as well as the production company's technical constraints.
In this phase, a number of prototypes were produced and stress-tested in order to find the best materials and tolerances for each component of the system. To work at maximum precision, we used a variety of techniques, including 3D printing, injection molding and waterjet lasering on metal.
The simulator, built in Unity, was a precise reconstruction of the wall with all of its parts and mechanisms. Users were detected by 2 Kinect sensors, which synced with each other and sent users’ positions to the simulator.